The difference between UX and UI—and why both matter

With so many buzzwords and fancy acronyms describing just about anything tech-related these days, it’s easy to see why terms like User Experience (UX) and User Interface (UI) are so often interchanged and misunderstood. And rightfully so . . . even within the UX community itself, there is ambiguity surrounding the proper use and context of each term. But the truth is, there is nothing complicated about either one. Simply put, User...

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