Why Company Culture is an Essential Part of Successful Digital Transformations
Oct25

Why Company Culture is an Essential Part of Successful Digital Transformations

Many businesses begin digital transformations with a lot of energy and good intentions, but fail to create lasting change. A year down the line, the same leaders can end up around the same table where they first initiated the efforts and wondered where it all went wrong. More often than not the answer comes back to the same thing: company culture. Without changing how your company operates at a fundamental level, individual changes to...

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Why modern consumers are demanding personalized digital experiences
Sep26

Why modern consumers are demanding personalized digital experiences

If you’ve been paying any attention at all to marketing and tech trends in the last few years, you’ve probably already read the reports and seen the stats: Big data is out there, and it’s, well, big. With numbers so huge they sound almost ridiculous (2.5 quintillion bytes of data being created every day, for one example), it can be tough to wrap your mind around what it all means. In the e-commerce space, big data can mean big...

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