Why modern consumers are demanding personalized digital experiences
Sep26

Why modern consumers are demanding personalized digital experiences

If you’ve been paying any attention at all to marketing and tech trends in the last few years, you’ve probably already read the reports and seen the stats: Big data is out there, and it’s, well, big. With numbers so huge they sound almost ridiculous (2.5 quintillion bytes of data being created every day, for one example), it can be tough to wrap your mind around what it all means. In the e-commerce space, big data can mean big...

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