Last Wednesday, G/O Digital and KPNX announced a new line of video marketing options for businesses looking to draw in local audiences.
G/O Digital, a Phoenix-based digital marketing and brand building company, recently partnered with local NBC affiliate KPNX. The two entities are both companies within the TEGNA brand. Now they’re teaming up to offer video production and YouTube ad campaign management services at a competitive rate.
“Online video is now one of the most effective ways to build awareness and attract prospects, and it is a powerful tool to influence consumers in the purchase process,” said Tim Fagan, President and CEO of G/O Digital, in the company’s release. “By providing an affordable way for our clients to engage potential customers with video, we’re giving them the opportunity to get an edge over their competition.”
G/O Digital’s new offering is two-fold: not only will the company help clients make videos, but they’ll help them market the videos, too. These services were added to G/O Digital’s menu in response to the new digital consumer climate—brands are finding each and every day that customers prefer to watch videos about a product than read about it. Consumers are also more likely to purchase a product or service after watching a video, G/O Digital says.
G/O Digital’s professional video production team will help businesses of all sizes and industries create high quality content to better captivate leads. These services will cover copy and creative planning, on-site production, and final edits, and will provide businesses with four different videos to get their video advertising campaigns started.
Recent studies say YouTube plays a major role in helping consumers make purchasing decisions. G/O Digital will provide custom video marketing services for businesses hoping to better engage consumers, build brand awareness, and track conversions. The company says they will help their clients save money by using YouTube’s TrueView platform, which only charges businesses when viewers engage with their ads. G/O Digital’s new video marketing services will be tailor-made for individual businesses to achieve maximum content engagement.
“At G/O Digital, we’re committed to providing our clients with the right tools to be relevant, get found online, and drive strategy,” said Fagan. “The addition of video services opens up a new channel to help local businesses set themselves apart, engage more customers and boost their brand awareness. We’re looking forward to taking our clients’ efforts to the next level.”
The release of G/O Digital’s new services marks a step in the right direction for businesses big and small who hope to better reach their audiences via the Internet. If you’re interested in G/O Digital’s video production and marketing services (or their other diverse offerings), check out their website.