Behind the Glasses: Is your website providing what your users want?
Jul19

Behind the Glasses: Is your website providing what your users want?

The ideal online presence is one that provides your users with what they want while also reaching your business goals. You know your organization’s goals; how do you ensure you’re providing a good user experience for your visitors and potential customers? It all begins with user research. Research is the most important part of creating any digital experience, but it’s often overlooked due to time or budget constraints—or simply...

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Behind the Glasses: How to prepare your systems for rapid growth
May24

Behind the Glasses: How to prepare your systems for rapid growth

Positioning your business for growth should be done from the very beginning so you’re prepared when your organization expands or advances—whether those changes are anticipated or unexpected. It’s never too early to start thinking about how technology can position your business for success and how your systems will need to scale. Get ahead of the growth game by considering these six factors: Goals and Growth Strategy What does growth...

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Behind the Glasses: Four Steps to Start Your Digital Transformation
Apr26

Behind the Glasses: Four Steps to Start Your Digital Transformation

Digital transformation within a company can’t be a project that just starts and ends. The process of integrating digital strategy with business strategy takes an ongoing, strategic, company-wide culture shift that lays the groundwork for long-term growth and success. Getting a digital transformation off the ground isn’t easy, and securing buy-in at the top of the organization can take a long time. Once you get the go-ahead and the...

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