Social content and capture company Ampsy recently announced its strategic partnership with bluemedia, a Tempe business that creates stunning signs for some of the world’s largest events.
Ampsy is best known for its ability to place a geo-fence around an area, then analyze social content shared within that space. This allows brands to measure the level of conversation surrounding their products or services at any given time, and in any given place. With Ampsy, businesses can build a better understanding of the way customers interact with their commodities in the real world, then adjust their marketing efforts accordingly.
Ampsy doesn’t just cover businesses, however. This leading platform for hyperlocal social media aggregation has powered campaigns for some of the best-known artists and personalities in the world, including Jimmy Kimmel, Britney Spears, and the band AC/DC. Now, through its partnership with bluemedia, Ampsy will take on the worlds of professional sports and entertainment.
bluemedia has tackled some of the biggest and most-viewed signage projects in the world, including those of the Super Bowl, MLB All-Star Game, VISA World Cup, NFL Kickoff, and more. The company is in charge of the design, printing, fabrication, and installation of each event’s signage down to the last minute detail. But what do signs have to do with social content aggregation?
“We’re focused on delivering the best experience possible for our clients and their customers,” said Darren Wilson, President of bluemedia, in a company statement. “With Ampsy’s proprietary technology, we can help our customers understand what their fans want and how to better mold the guest experience.”
As it turns out, Ampsy and bluemedia will be teaming up to deliver best-in-class hyperlocal analytics technology to the $7 billion out-of-home (OOH) media industry. By placing a geo-fence around individual events as they occur, Ampsy will be able to measure relevant fan interaction on social media. Ampsy can aggregate communication about each event on Instagram, Facebook, Twitter, and other popular social platforms even when users forget to place a hashtag or handle, making the resulting data more accurate than ever. With the use of geo-coordinates, relevant social media posts can be viewed in real-time as the event builds up, occurs, and ends.
For example, when bluemedia’s next major client event (like the Super Bowl) takes place, Ampsy will construct a geo-fence around the city in which the event is occurring. Before, during, and after the event, Ampsy will pull data from users who post about the Super Bowl on social media—even if they forget to use a hashtag. With that data, bluemedia can figure out how to best engage their clients with their fans, and vice versa.
The two Metro Phoenix companies will begin to roll out their integrated technology this year, together improving the fan experience one social media post at a time.